As a mobile marketer you may be wondering how you can enhance your image and attract more business. Though there are many strategies one can use, Twitter has lately become one of the top marketing tools. It is cheap, fast and easy to use. In addition, it is growing fast, meaning reaching more people will be easier in the coming days. Apart from that, here is why you seriously need to consider twitter as part of your business tools.
It is an important tool for connecting with customers.
Many people log on to their account to see what's going on and this is the right place to catch them. In fact, most disgruntled customers usually complain about company services on Twitter. And your presence and response will be crucial in order to maintain a good reputation. If their anger is vented using Twitter, then it is logical to provide a rejoinder using Twitter. Your presence in Twitter will make you know what's trending quickly and easily.
As Branding tool You see it is not only companies that need to do branding. As a mobile marketer you need to build your reputation online and Twitter is one of the tools that you can use. When you connect with other users and tweet what is educative, useful and interesting your profile will rise over time. On Twitter you get to connect with top businesses, leaders, celebrities, politicians and even college students. It is this connection that boosts your profile and perception.
As Feedback tool The products and services that you sell will be greatly improved if you take into account customer's feedback. On Twitter it is easy to get this feedback.
As a key marketing tool The main purpose of going to Twitter is to market yourself; get high-end clients and make money.
And this can be done almost free. You can give you latest update on Twitter. Tell people about the recent blog posts, videos, books or products.
You also get to learn what your competition is offering. You can study their weak points as well as the strong ends and improve you services or products. Reading about the praises, comments and complaints people have can give great insights into your competitors.
You can turn your tweets viral which will help you reach to an even bigger population. Nothing is as good as a tweet going viral. It puts some kind endorsement on your services and products.
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